Brand Positioning & Strategy
The messaging spine inside organizational complexity — a distinctive, defensible position and the brand narrative that makes every downstream decision easier.
Brand · GTM · Growth · AI-Native
A brand that means something
and a system that runs.
Brand & Talent is a brand, go-to-market, and growth consultancy. Most strategy shops won't touch the infrastructure; most technologists won't touch the story. We build both — assembling a bespoke team of senior writers, designers, creatives, strategists, and technologists for each engagement, and wiring the agentic-AI systems that make the work ship 160× faster.
Selected client track record across our leadership and senior network
- EY
- Deloitte
- KPMG
- Coca-Cola
- Vodafone
- Syngenta
- GSK
- AstraZeneca
- RBS
- BT Openreach
- Arcadis
- Linedata
What we do
Four outcomes, one accountable team.
We find the single true story inside your complexity — then build the positioning, pipeline, culture, and automation that turn it into growth.
Go-to-Market & Growth
The demand-gen, alliance, and partner infrastructure — GTM and sales-enablement "operating systems" that convert brand narrative into qualified pipeline.
EX→CX & Culture Alignment
Our EX2CX methodology connects employee-experience friction to customer-experience outcomes — culture as a measurable commercial lever, not an HR exercise.
AI-Enabled Delivery
We build the agentic-AI content and automation infrastructure ourselves — compressing strategy cycles and keeping every asset on-brand at scale.
How we work
The right past masters, assembled for your problem.
We're not a bloated fixed agency with mouths to feed and a house style to defend. For every engagement we assemble a bespoke team of senior specialists — writers, designers, creatives, strategists, and technologists who are past masters of their craft — matched to the work in front of you. You get one accountable strategic lead, a lean senior team, and no layers between the thinking and the doing.
- AAssembled, not staffed. The team is built around your problem — the right seniors for this brief, not whoever's on the bench.
- BPast masters only. Every contributor is senior and proven. No junior overhead, no training on your budget.
- COne accountable lead. A single strategic lead owns the outcome end to end, so nothing gets lost between disciplines.
- DAI-accelerated. Our agentic-AI systems compress research, analysis, and on-brand production — senior judgment, machine speed.
Products
Productized strategy, when you need it fast.
Alongside bespoke engagements, we package our thinking into fixed-scope products — starting with the Go-to-Market Maven™.
Go-to-Market Maven™ · a Brand & Talent product
A Fortune 500-level GTM playbook, delivered in days.
A comprehensive, actionable marketing and go-to-market playbook that pairs AI-powered market analysis with expert human strategists — the campaign strategy, single-minded story, and custom personas you need to start growing, delivered in a few days rather than weeks.
- How to talk about what you sell — in a way that matters to your customer
- A distinctive, differentiated position against your competitors
- The single-minded story to tell — one, not five or ten versions
- Custom personas that explain who buys and why
- Tangible, ready-to-use assets to start growing today
Hybrid AI agent + human-expert managed service · enterprise-grade insight at startup-friendly prices. Great for startups, in-house teams, agencies, small businesses, and as a senior sanity check.
Track record
Two decades of brand & growth leadership, told in numbers.
- $30M+
- EY relationship, grown from a cold introduction and sustained 15 years.
- 40+
- GTM & sales-enablement playbooks for Deloitte — $10M to $10B+ targets.
- 160×
- GTM strategy-cycle acceleration through the agentic-AI systems we build.
- 150
- Countries spanned by the EY global brand rollout.
- 300K
- People engaged across EY's purpose-led rebrand.
- 90+
- Countries where the Syngenta employer-brand platform launched.
Selected work
Named engagements, real stakes.
A selection from two decades across four continents — brand, employer brand, and go-to-market where getting the story wrong was never an option.
EY — Global Rebrand
Agency-side lead with EY's global executive team on the purpose-led rebrand — “Building a Better Working World” — sustained across 150 countries and 300,000 people.
EY — Employer Value Proposition
Led development of the firm's worldwide EVP with EY's global people leader, across every region.
Deloitte — 40+ GTM Playbooks
40+ go-to-market and sales-enablement “operating systems” across Deloitte, Deloitte Digital, and Workday — revenue targets from $10M to $10B+.
Securian Canada
Full B2C/B2B2C insure-tech rebrand — “How Insurance Should Feel” — with employer brand, values, and behaviors aligned to performance systems.
Coca-Cola
Employer-brand platforms for The Coca-Cola Company across Europe and Greater China — “What's Your Secret Formula?”
LECG — Red Dot Award
Led the Red Dot Award–winning brand refresh, vision, and values (now part of FTI Consulting), including full internal engagement.
BT Openreach — Right First Time
Major organizational transformation and frontline engagement spanning field operations nationwide.
SimonMed
Brand transformation, employee engagement, and brand-architecture overhaul across 150+ US imaging locations.
AI-enabled delivery
We don't just advise on AI. We build it.
AI-native isn't a slide in our deck — it's how the work ships. We build agentic-AI go-to-market systems and the content and automation infrastructure ourselves, compressing strategy-delivery cycles by 160× while keeping every asset on-brand.
- Go-to-Market Maven™ — our productized playbook engine, pairing AI market analysis with senior human strategists.
- Brand Guardian AI — a GTM content engine that keeps every campaign on tone of voice, personality, and core brand messages.
- Agentic GTM systems — pipelines that turn narrative into on-brand content and outbound at scale, built and wired by us.
Client & colleague voices
What the work sounds like from the other side.
Kevin is a master in the art of joining things together — connecting brand with business strategy and aligning an organisation to deliver it, while keeping things refreshingly simple.
Kevin has been a valuable advisor and partner. He listens carefully. He researches carefully. And he responds with creative, winning ideas and counsel.
A rare blend of strategic and creative with the pragmatism and commercial insight to get things done.
About Brand & Talent
A consultancy built on twenty years of getting the story right.
Brand & Talent is led by founder and strategic lead Kevin Keohane — twenty years building brand narratives, employer-brand systems, and go-to-market engines for the world's most demanding organizations, fourteen of them in London at Publicis and WPP. Around that track record we assemble senior, project-specific teams so clients get deep experience without agency overhead.
Our thinking is grounded in practice: two published books — Brand & Talent (Kogan Page) and The Talent Journey, endorsed by leaders at Saatchi & Saatchi EMEA, Publicis Groupe, and Google Europe — GTM strategy taught at MBA level since 2016, and the proprietary EX2CX methodology that ties employee experience to customer outcomes.
- Red Dot Award winner
- Published author ×2
- MBA faculty, U. Montana
- Co-founder, IBF / DWG
Let's build something that lasts
Have a story worth getting right?
Bespoke brand, GTM, growth, and EX→CX engagements — or a fast, fixed-scope Go-to-Market Maven™ playbook. Tell us what you're building.
Go-to-Market Maven ↗ LinkedIn Download portfolio (PDF) Spokane, WA