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B&T
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  • GTM OS

BRAND CONSULTANTS. EMPLOYER BRANDING. GO-TO-MARKET. CULTURE

INSIGHT

EXPRESSION

EXPRESSION

Market (Business, Stakeholder)

Market (Talent) 

Competitor

Buyer / Influencer

Product / Service


EXPRESSION

EXPRESSION

EXPRESSION

Value Proposition

Positioning

Messaging

Personas

Brand guidelines: Visual + Verbal ID

Go-to-Market strategy playbook

Internal / External activation roadmap


ACTIVATION

EXPRESSION

ACTIVATION

Hero Assets

In-market assets

Internal activation

Sales enablement

Adoption / Engagement

Capability development

SPEED TO VALUE, SPEED TO QUALITY

First, we have deep and broad experience across domains, industry sectors, geographies and client challenges. That means we can draw on a lot of data points to know exactly what matters, what to focus on, and what to do, and when. 


Our execution speed and quality has been described as "scary."


Go-to-Market Maven, our AI assistant, and off-the-shelf LLM  accelerators  augment our speed to delivery for: competitive assessments, market analysis and research, audience and buyer insight, emerging and "conventional wisdom" practices specific to an industry sector, business domain, geography or skill set, content assistants for keywords, SEO, SEM, etc.

PRICING

We typically quote on a project basis, defined in a detailed Statement of Work that is co-developed with the client to ensure it is 100% fit for purpose. 

Our rates range from $1,500 - $3,000 per day depending on the domain/work in question.

Estimates are provided based on the nature of the project, the amount of time required to complete the work, the value of the outcome we deliver to the client, and are generally discounted when the volume exceeds $25,000.

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