Technology go-to-market & sales enablement
The challenge
The challenge
The challenge
The enterprise technology market is intensely competitive, densely occupied, and functions in a complex co-opetitive web of interrelated organizations all seeking to build awareness, differentiation, distinctiveness and market share.
Our Approach
The challenge
The challenge
We have delivered more than 40 go-to-market positioning, marketing and sales enablement strategies spanning hyperscalers, SIs, Big 4 consultancies, cloud alliance partners, and niche players. Our proven approach takes product, buyer and competitive data to find an insight, then we turn insight into highly-actionable positioning, messaging
We have delivered more than 40 go-to-market positioning, marketing and sales enablement strategies spanning hyperscalers, SIs, Big 4 consultancies, cloud alliance partners, and niche players. Our proven approach takes product, buyer and competitive data to find an insight, then we turn insight into highly-actionable positioning, messaging, marketing and sales enablement playbooks and both internal and in-market activations.
Our Team
The challenge
Our Team
Our leadership team of Aruj Singla and Kevin Keohane work directly with our clients. They are deeply experienced in brand positioning, go-to-market strategy, marketing and sales enablement in the AI, cloud, ERP, SaaS and technology services world.
They are supported by an agile ecosystem of analysts, research partners, designers and developers.
Tech GtM Examples
AI & DataOps
Azure Cloud Alliance
Azure Cloud Alliance
xxx
Azure Cloud Alliance
Azure Cloud Alliance
Azure Cloud Alliance
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AI
Azure Cloud Alliance
Finance ERP
xxx
Finance ERP
Government & Public Sector
Finance ERP
xxx
Google Cloud Alliance
Government & Public Sector
Government & Public Sector
xxx
Government & Public Sector
Government & Public Sector
Government & Public Sector
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Who we are
Aruj Singla
Kevin Keohane
Kevin Keohane
bio
Kevin Keohane
Kevin Keohane
Kevin Keohane
Kevin has led brand & talent transformations for global businesses including AstraZeneca, Coca-Cola, Deloitte, EY, KPMG, PwC, Workday and others.
His tech experience includes numerous go-to-market projects spanning AI, Data Operations, Cloud and Cloud Alliances, HR and Finance ERP, FinOps, DevSecOps, Cyber security, AMS, BPO / managed services and more.
Based in Spokane, WA USA.